Presenting a principle or problem in experimental design, the authors then show how the problem has been dealt with in psychological literature. Organized into two parts (Basic Principles of Experimental Design and Analysis of Experiments), this book combines a text and case approach to examine the[...]

An experienced and prolific writer, Robert Solso has a gift for simplifying sometimes difficult concepts in science. Here he brings a refreshing new approach to the psychology of art, synthesizing research from a vast collection of data on how humans perceive, process, and store information and appl[...]